Flashy looking marketing?? Jacks isn’t flashy, it isn’t expensive, it’s just simple nutrients.
I walk in a local hydro shop, and see all the flashy looking labels, but compare them all side by side and they are all very similar…(some sell a part A and a part B, some sell a 3 part series etc) Look at all the brands of calmag for example all are damn near identical, but flash sells.
Or how about “Terpinator” sounds badass, but it’s just potassium sulfate, which is also in the downtoearth line, but it’s just plainly labeled as only potassium sulfate…put them side by side and I’d bet the Terpinator sells out before one bag of the other sells.
Honestly I think in the end that they all do about the same thing, some have more of one thing, some more of another, some have amendments you need to add in conjunction with and some don’t…
To each their own i suppose, but I like simple…and jacks is simple